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Ep. 165 - Push Your Data, Don’t Pull — Simplify Metrics and Win, with Nadia Davis from CaliberMind

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Manage episode 480024367 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby chats with Nadia Davis, VP of Marketing at CaliberMind, about honing in on the right target accounts and proving ABM impact—without blowing the budget.

Best Moments:

(01:33) How to find your ABM audience by leveraging sales knowledge and customer patterns

(04:46) Using current customer data to validate and refine your ICP

(08:51) Tactical approaches to ABM that don’t require pricey platforms

(14:09) Tools for measuring ABM success at different maturity levels

(17:54) Building effective account-based reporting in existing systems

(24:19) Why data should be pushed in dashboards, not manually pulled

(27:38) Simplifying metrics when reporting to executives

Guest Bio

Nadia Davis is the VP of Marketing at CaliberMind. Known for building high-impact ABM programs and clear measurement frameworks, she previously led sophisticated ABM initiatives at Pay It, demonstrating ROI to executive leadership through smart reporting and storytelling with data.

  continue reading

166 episodes

Artwork
iconShare
 
Manage episode 480024367 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby chats with Nadia Davis, VP of Marketing at CaliberMind, about honing in on the right target accounts and proving ABM impact—without blowing the budget.

Best Moments:

(01:33) How to find your ABM audience by leveraging sales knowledge and customer patterns

(04:46) Using current customer data to validate and refine your ICP

(08:51) Tactical approaches to ABM that don’t require pricey platforms

(14:09) Tools for measuring ABM success at different maturity levels

(17:54) Building effective account-based reporting in existing systems

(24:19) Why data should be pushed in dashboards, not manually pulled

(27:38) Simplifying metrics when reporting to executives

Guest Bio

Nadia Davis is the VP of Marketing at CaliberMind. Known for building high-impact ABM programs and clear measurement frameworks, she previously led sophisticated ABM initiatives at Pay It, demonstrating ROI to executive leadership through smart reporting and storytelling with data.

  continue reading

166 episodes

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