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Ep. 161 - AI Governance ABM Playbook! “One Geo, One Industry” Approach

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Manage episode 477506770 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby breaks down a playbook submission from Jimmy, who is targeting Forbes Global 2000 companies with an AI governance platform. Mason provides strategic advice on how to focus ABM efforts, select the right vertical and region, and approach target accounts effectively.

Best Moments:

  • (00:32) Introduction to Jimmy's ABM playbook submission
  • (00:45) Breakdown of the ICP: Forbes Global 2000 companies with $5.8B+ revenue
  • (01:37) Mason’s first recommendation: Focus on one geo and one industry at a time
  • (04:05) Strategy for targeting companies with AI governance programs through event panels
  • (05:33) Insights on positioning an AI governance platform to solve compliance challenges
  • (06:51) Recommendation to focus on healthcare or financial services verticals
  • (07:07) Advice on targeting approach: start with influencers and work up to executives

  continue reading

166 episodes

Artwork
iconShare
 
Manage episode 477506770 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby breaks down a playbook submission from Jimmy, who is targeting Forbes Global 2000 companies with an AI governance platform. Mason provides strategic advice on how to focus ABM efforts, select the right vertical and region, and approach target accounts effectively.

Best Moments:

  • (00:32) Introduction to Jimmy's ABM playbook submission
  • (00:45) Breakdown of the ICP: Forbes Global 2000 companies with $5.8B+ revenue
  • (01:37) Mason’s first recommendation: Focus on one geo and one industry at a time
  • (04:05) Strategy for targeting companies with AI governance programs through event panels
  • (05:33) Insights on positioning an AI governance platform to solve compliance challenges
  • (06:51) Recommendation to focus on healthcare or financial services verticals
  • (07:07) Advice on targeting approach: start with influencers and work up to executives

  continue reading

166 episodes

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