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EP. 155 - Association Plays And Niche Podcasts: ABM on a Budget

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Manage episode 473695159 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby breaks down a specific ABM strategy for a listener named Seth who is targeting independent financial advisors with a new custodial platform. Mason provides practical, budget-friendly approaches to overcome the challenges of marketing to small business owners, with a particular focus on data sourcing and building awareness for a new market offering.

Best Moments:

(01:21) Introduction to Seth's scenario: targeting independent financial advisors with a custodial platform

(01:57] Challenge of data sourcing for independent businesses and small business owners

(03:07) Strategy #1: Leveraging associations for data access and community building

(04:11) Strategy #2: Creating a niche podcast with 70-80% booking success rate for awareness building

(05:44) Conversion potential from podcast guests to customers based on real examples

(07:04) Using podcasting as market research for early-stage products that may evolve

(08:15) Final recommendation: Focus on 2-3 associations plus launching a targeted podcast

Mason shares his own success metrics, noting that 25% of their current client base appeared on their podcast in the past year, and about 50% of customers were podcast listeners for approximately a year before converting, demonstrating the relationship-building potential of this approach.

  continue reading

166 episodes

Artwork
iconShare
 
Manage episode 473695159 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby breaks down a specific ABM strategy for a listener named Seth who is targeting independent financial advisors with a new custodial platform. Mason provides practical, budget-friendly approaches to overcome the challenges of marketing to small business owners, with a particular focus on data sourcing and building awareness for a new market offering.

Best Moments:

(01:21) Introduction to Seth's scenario: targeting independent financial advisors with a custodial platform

(01:57] Challenge of data sourcing for independent businesses and small business owners

(03:07) Strategy #1: Leveraging associations for data access and community building

(04:11) Strategy #2: Creating a niche podcast with 70-80% booking success rate for awareness building

(05:44) Conversion potential from podcast guests to customers based on real examples

(07:04) Using podcasting as market research for early-stage products that may evolve

(08:15) Final recommendation: Focus on 2-3 associations plus launching a targeted podcast

Mason shares his own success metrics, noting that 25% of their current client base appeared on their podcast in the past year, and about 50% of customers were podcast listeners for approximately a year before converting, demonstrating the relationship-building potential of this approach.

  continue reading

166 episodes

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