Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

EP. 142 - PLANNING & EXECUTING SCRAPPY ABM CAMPAIGNS! Aligning Sales & Marketing Teams

28:21
 
Share
 

Manage episode 465867540 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby dives into the steps for planning and executing a scrappy Account-Based Marketing (ABM) campaign. He shares insights on how to qualify whether ABM is the right fit for your organization, the importance of aligning sales and marketing teams, and strategies for measuring the success of your ABM efforts.

Best Moments:

(00:32) Introduction to the episode and its format

(01:35) Mason's career background and expertise in ABM

(03:53) Steps for planning a scrappy ABM campaign

(04:58) Qualifications for implementing an ABM program

(07:54) Importance of sales and marketing alignment in ABM

(12:32) The account progression model and four D framework

(16:29) Balancing brand building and sales activation

(20:53) The role of podcasts in ABM and brand building

(24:46) Measuring and understanding results in ABM campaigns

This is a repurposed episode from the podcast AssetMule Podcasts, a podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, the show interviews top business leaders from CEOs to product marketing professionals to learn how the best go-to-market strategies are implemented.

  continue reading

172 episodes

Artwork
iconShare
 
Manage episode 465867540 series 3597488
Content provided by Mason Cosby. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mason Cosby or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Scrappy ABM, host Mason Cosby dives into the steps for planning and executing a scrappy Account-Based Marketing (ABM) campaign. He shares insights on how to qualify whether ABM is the right fit for your organization, the importance of aligning sales and marketing teams, and strategies for measuring the success of your ABM efforts.

Best Moments:

(00:32) Introduction to the episode and its format

(01:35) Mason's career background and expertise in ABM

(03:53) Steps for planning a scrappy ABM campaign

(04:58) Qualifications for implementing an ABM program

(07:54) Importance of sales and marketing alignment in ABM

(12:32) The account progression model and four D framework

(16:29) Balancing brand building and sales activation

(20:53) The role of podcasts in ABM and brand building

(24:46) Measuring and understanding results in ABM campaigns

This is a repurposed episode from the podcast AssetMule Podcasts, a podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, the show interviews top business leaders from CEOs to product marketing professionals to learn how the best go-to-market strategies are implemented.

  continue reading

172 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play