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Crafting a crunch - Building the JAZZ™ & ENVY™ apple legacy (BTS)
Manage episode 520110884 series 1931965
Content provided by New Zealand Institute for Bioeconomy Science Limited. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Zealand Institute for Bioeconomy Science Limited or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In the spring of 1985, a pivotal breeding cross produced two of New Zealand’s most successful apple varieties —Scifresh and Scilate — later commercialised and marketed by T&G Global as JAZZ™ and ENVY™ apples. This pioneering work at the Bioeconomy Science Institute’s (formerly DSIR’s) Hawke’s Bay research orchard led to commercial partner T&G Global licensing the varieties and taking them to consumers around the world. Since then, JAZZ™ and ENVY™ apples have enjoyed remarkable global success, reaching consumers in more than 55 countries and earning a reputation as two of the most sought-after premium apple brands in the world. In this episode of Scigest, we speak to Jemma Whiten, Head of Global Marketing at T&G Global. We dive into the incredible story behind these two apple brands and learn how T&G Global have built enduring and growing consumer demand and supply, with these brands truly standing out on the global stage. To view our full catalogue of podcasts including extra links on some podcasts please go to our Scigest pages: www.plantandfood.com/scigest
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Manage episode 520110884 series 1931965
Content provided by New Zealand Institute for Bioeconomy Science Limited. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by New Zealand Institute for Bioeconomy Science Limited or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In the spring of 1985, a pivotal breeding cross produced two of New Zealand’s most successful apple varieties —Scifresh and Scilate — later commercialised and marketed by T&G Global as JAZZ™ and ENVY™ apples. This pioneering work at the Bioeconomy Science Institute’s (formerly DSIR’s) Hawke’s Bay research orchard led to commercial partner T&G Global licensing the varieties and taking them to consumers around the world. Since then, JAZZ™ and ENVY™ apples have enjoyed remarkable global success, reaching consumers in more than 55 countries and earning a reputation as two of the most sought-after premium apple brands in the world. In this episode of Scigest, we speak to Jemma Whiten, Head of Global Marketing at T&G Global. We dive into the incredible story behind these two apple brands and learn how T&G Global have built enduring and growing consumer demand and supply, with these brands truly standing out on the global stage. To view our full catalogue of podcasts including extra links on some podcasts please go to our Scigest pages: www.plantandfood.com/scigest
…
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Similar to scigest - Bioeconomy Science Institute podcasts
A myriad of AI, science, and technology experts explore the real challenges and enormous opportunities facing entrepreneurs who are building the future of health. Raising Health, a podcast by a16z Bio + Health, dives deep into the heart of biotechnology and healthcare innovation. Join veteran company builders, operators, and investors Vineeta Agarwala, Julie Yoo, and Jorge Conde, along with distinguished guests like Mark Cuban, Greg Verdine, Fei-Fei Li, and Suchi Saria, as they explore the i ...
…
continue reading
When you hear the words Alzheimer's disease, what do you think of? The truth is, the picture most of us have of the disease is incomplete. Alzheimer's disease doesn't start when someone starts to lose their memory. It actually starts years – sometimes decades – earlier. The Rethinking Alzheimer's Disease Podcast is an engaging, narrative-style podcast miniseries for those curious or motivated to learn about Alzheimer’s disease. Perhaps you have a family member with Alzheimer’s disease, or ca ...
…
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…
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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…
continue reading
The kickass science and technology radio show that delivers an irreverent look at the week in science and technology.
…
continue reading
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…
continue reading
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Go offline with the Player FM app!
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