Liz Pearce is the CEO of Seattle-based Fresh Chalk, where they aim to build a faster and more efficient way to find highly-vetted professionals, everything from doctors to plumbers to landscapers to photographers online. The site allows users to create profiles and search through service providers to see which have been recommended by their friends. They can also offer their own recommendations across more than 500 categories. Fresh Chalk is taking on the giants of Facebook, Google, Yelp, and other giant platforms.

Liz holds a B.A. and M.A. from The George Washington University. Prior to starting Fresh Chalk, Liz was with LiquidPlanner for 11 years, starting as the company's marketing contractor and working her way up to COO in 2011 and ultimately to CEO in 2012. Before LiquidPlanner, she held marketing roles at Amazon, Google, and PlayStation and ran an independent marketing consulting business.

In this episode we cover:

- Lessons Learned Working on Amazon, Google & Sony

- How Hunger & Proactively Acquiring Responsibilities can get you a CEO Position

- Liz’s Best Management Practices

- FrshChalk Idea and Development

- Maximizers VS Satisfiers

- Raising 2M in VC Founding

- The Value on Connection & Recommendation

- Owners Reviewing other Owners

- Post-COVID Service acquisition trends

- Hiring higher quality Professionals and Freelancers

- Liz’s Approach to Challenges & Opportunities

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