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E114: Designing Your Signature Method for Scalability with Jason Van Orden
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What if your most valuable asset isn’t your time, but your unique way of thinking?
In this episode of Scaling Expertise, I chat with business strategist and OG podcaster Jason Van Orden to talk about building a business that scales beyond your hours and your inbox.
Jason has been turning ideas into scalable assets since launching his first podcast in 2005 (yes, really). Today, he helps consultants and coaches package their knowledge into branded methods and systems that create real leverage—and real impact. We talk about why your signature method is more than just marketing—it’s your filter, framework, and freedom. How to detach your business from your presence and turn your ideas into repeatable assets. What traps to avoid when you serve too broadly, and how to position yourself to attract premium clients who buy into your method, not just your minutes.
If you’ve ever wondered how to turn your expertise into intellectual property that can scale—without losing your voice or burning out—this one’s for you.
Key Takeaways:
- Create a Signature Method: Your method isn’t just a framework—it’s a strategic filter that helps you stay focused and aligned.
- Detach Value from Time: To scale, you must shift from selling access to you, to selling results through a system.
- Define Who You Serve Best: Narrowing your ideal client and solution makes growth simpler, not smaller.
- Systematize Your IP: Organizing your knowledge into processes allows for more impact with less burnout.
- Your Voice Matters: Even if your approach uses common tools, your perspective and values make it unique—and that’s worth branding.
Resources Mentioned in the Episode:
🎁 Free Worksheet: Signature Method Framework
📩 Join Jason’s newsletter (via website)
More About Our Guest:
Jason helps coaches and consultants grow their businesses by creating offers that scale without overloading their time and energy. Since 2004, Jason has worked with over 10,000 entrepreneurs and created more than 60 online courses and programs. In 2005, he launched the first-ever internet marketing podcast, Internet Business Mastery, which spent a decade as a top ten business podcast.
Connect with Jason Van Orden:
Charity: Girls Who Code
Connect with Erin to learn how to Turn Your Expertise into Scalable Recurring Revenue.
LinkedIn: www.linkedin.com/in/erinaustin/
Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos
Music credit: Paphos by Mountaineer
A Team Dklutr production
116 episodes
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