In this episode of the Scale Point Podcast, Heather Wanninger sits down with Jessika Suter, often called the queen of relationship marketing. Jessika reveals why word of mouth and authentic connections outperform ad spend, and how coaches can leverage her CARE Approach to build a business that scales from the inside out.

Key Takeaways:

• Why word of mouth is still the strongest growth engine for coaches.
  
• The CARE framework for creating authentic, long-term client relationships.
  
• How to “out-care” the competition and stand out without relying on ads.
  
• Practical ways to turn clients into advocates and team members into evangelists.
  
• Why personalization, small touches, and exceptional experiences lead to referrals that keep your business thriving.
  

Timestamps:

00:00 Introduction to the CARE Approach

00:22 Welcome to the Scale Point Podcast

01:50 The Importance of Relationship Marketing

04:47 Deep Dive into the CARE Approach

07:28 Capturing Attention: Common Mistakes

09:22 Articulating Your Message with Clarity

13:34 Utilizing AI in Marketing

16:30 Building Meaningful Client Relationships

24:47 Creating Scalable Client Experiences

31:16 Conclusion and Final Thoughts

If you’re ready to attract better clients, scale through relationships, and build a brand that people love to share, this is the episode you can’t miss. Subscribe to the Scale Point Podcast and learn how to grow your business without burning dollars on ads.