What if we've been focusing on the wrong problem in HR technology? While most solutions concentrate on finding new talent, Daniel Ordaz believes the real challenge lies in keeping the people we already have.
As a third-time founder at age 60, Daniel brings decades of perspective to the "Scale Like a CEO" podcast, sharing how his company Sendos is revolutionizing talent retention. With refreshing candor, he explains why we should prioritize creating environments where employees feel secure and valued rather than rushing to replace them with AI or automation.
Daniel's entrepreneurial journey is deeply personal. Working alongside his son as COO, he's built a distributed team of 10 people across the Americas, carefully selecting individuals with a desire to learn rather than extensive experience. "You can hire somebody for much less money and then help them grow, so they're more grateful and they're more engaged with the company," he explains, detailing how this approach creates loyal team members who develop with the organization.
The conversation takes a fascinating turn when Daniel discusses delegation challenges in a remote environment. Despite initial reluctance to relinquish control, he's learned to embrace unexpected approaches from his team: "I'm happy to have delegated and be surprised by the results—sometimes it was even better or just different." This evolution in leadership style has allowed him to maintain work-life balance while pursuing consulting work with global organizations.
Looking ahead, Daniel reveals his vision for Sendos includes a thoughtful succession plan. "Don't tell my son," he jokes, "but I'm really looking forward for him to take over as CEO and for me to be in more of a backstage role." This refreshing perspective on founder identity and company legacy offers valuable insights for entrepreneurs at any stage.
Connect with Daniel on LinkedIn (D-O-R-D-I-Z) to continue the conversation about human-centered approaches to talent development in the age of AI.