Episode Summary

In this episode of the Scalable Law Podcast, I sit down with Amy Soong, Principal of Ashworth Lawyers, to talk about what it really looks like to step off the tools and lead a high-performing criminal law practice. Amy has built an exceptional reputation in Queensland over nearly two decades, yet like many firm owners, she found herself trapped in the workload.

In just a short time inside the Accelerator program, she shifted from being the main fee-earner to becoming the CEO of her firm and created enough space to launch a completely new business for the legal profession. We dive into that journey, the mindset shifts, the systems that made it possible, and the inspiration behind her new platform, Advisent, designed to connect clients with verified and experienced lawyers across Australia.

This conversation is packed with practical insight for any lawyer who wants more freedom, better leverage, and a business that no longer relies on them to survive.

What You’ll Hear in This Episode

• How Amy stepped back from daily file work without compromising quality
  She walks through the shift from “doing everything” to leading a team of senior criminal lawyers confidently handling the firm’s matters.
• Why building the right team was the turning point
  We explore how experienced lawyers, clear systems, and collaborative processes allowed her firm to run smoothly, even when she’s not in court.
• What sparked the idea for Advisent
  Amy shares her vision for solving a real gap in the market: helping clients book verified, experienced lawyers while giving law firms a low-risk way to attract high-quality leads.
• How expanding your marketing channels reduces cashflow stress
  We discuss why relying on referrals or one marketing method is no longer enough and how platforms like Advisent can boost visibility and SEO.
• The importance of community and connection for law firm owners
  Amy explains how events like Law Biz Con helped her find a trusted network of peers who openly share strategies, challenges, and wins.

Links and Resources

• Advisent, sign up or learn more.
  
• Ashworth Lawyers
  
• Scalable Law Website
  
• Law Biz Con
  
• Accelerator Program
  

Enjoyed This Episode?

If this conversation sparked an idea, helped shift your thinking, or made you feel a little less alone on the journey of running a law firm, I’d love for you to share it. Send it to a colleague, post it on LinkedIn, or pass it on to someone who needs to hear what’s possible when you step into the CEO role of your firm.

Share the episode and tag me. I’d love to know what resonated most.

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