How to Build a Team That Actually Stays | Erin Krueger
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Welcome to the Say YES to Yourself! Podcast—the show for midlife women, empty nesters, and anyone navigating life after divorce, burnout, or big transitions. If you're ready to shed cultural expectations, reconnect with your true self, and put your joy first—you’re in the right place.
In this episode, Wendy sits down with Erin Krueger, author of Capture the Culture and leader of a top-producing real estate team in Nashville. After losing both parents in a tragic accident at 21, Erin built a $2 billion real estate business with one guiding principle: people don't leave businesses, they leave cultures. Her team of 12 women (ages 23-62) has an average tenure of 6 years—in an industry known for high turnover.
They explore:
- Erin’s unconventional interview technique that tests for emotional intelligence and attention to detail
- Why she takes her team on all-expense-paid trips every year, and the moment she realized appreciation changes everything
- The tools she uses to build sustainable systems that support employee onboarding and work life balance
This is a must-listen for anyone building a business, a team, or a way of working that values people as much as performance.
Connect with Erin:
Get her book: Capture the Culture
Instagram @theerinkruegerteam
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