What happens when you decide to start completely fresh on Instagram - even if you already have a business account with followers, content, and years of work behind you?

In this episode, I’m sharing the real story behind why I launched a brand new Instagram account, what tripped me up at the start, and the three things I’m focusing on to grow it from scratch.

You’ll hear:

• How I’m approaching value, connection, and consistency to grow an account from zero.
• My exact plan for posting, creating content, and actually enjoying the process.
• Why connections and conversations matter more than chasing followers.

Whether you’re starting your very first Instagram account or thinking about scrapping your old one and starting fresh, this episode will give you both inspiration and a practical roadmap for those awkward early days.

👉 Come say hi over at @ieva.obm and let me know you found me through this podcast - I’d love to connect!

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