In this episode, Stop the Scroll: 4 Types of Content That Actually Convert, I share how to cut through the noise of social media without relying on trends or choreography.

You’ll learn the 4 E’s of content—Emotion, Entertainment, Education, and Enemy—and how to use each one to connect with your audience, showcase your expertise, and drive sales.

From storytelling that tugs at the heart, to relatable behind-the-scenes moments, to bite-sized tips, to calling out the real problems your audience faces—this framework will help your content stand out, build trust, and actually convert.

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