E17 Migrating lawyers to the cloud with legal technologist Richard Mabey, co-founder of Juro

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4+ y ago 31:17

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In this episode, Erasmus Elsner is talking to Richard Mabey, co-founder of London-based legaltech startup Juro, backed by Union Square Ventures.

00:00 Intro

02:01 Magic circle years at Freshfields

03:35 Catching the entrepreneurial bug

05:15 Transitioning to legaltech via LegalZoom

07:26 Meeting co-founder Pavel Kovalevich

08:43 The Juro Minimum Viable Product (MVP)

09:54 Getting the first customer

13:15 Finding customer pains and building the core product features

15:06 Core feature set: painkiller vs. vitamin

17:05 Early pricing

18:34 Selling Saas to corporate lawyers

19:59 Tech stack of Juro

21:11 Seedcamp accelerator

22:40 $750k Seed Round led by Point Nine Capital

24:24 $2m Seed extension round

25:15 $5m Series A led by Union Square Ventures

26:15 Getting a warm intro at USV

27:01 Deploying the Series A

28:12 Navigating through the Corona pandemic

52 episodes

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