Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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PPC mistakes you’re probably making in your campaigns
M4A•Episode home
Manage episode 207182824 series 1523854
Content provided by Sambuno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sambuno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.
…
continue reading
71 episodes
M4A•Episode home
Manage episode 207182824 series 1523854
Content provided by Sambuno. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sambuno or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.
…
continue reading
71 episodes
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