Sales Psychology Series Ep #9: 5 Buyer Biases That Quietly Kill Sales — And How To Reverse Them Fast Sales Training. Close It Now! podcast

Sales Psychology Series Ep #9: 5 Buyer Biases That Quietly Kill Sales — And How to Reverse Them Fast

10d ago 40:00

Content provided by Sam Wakefield. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Wakefield or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Ever felt like a buyer ghosted you after saying yes? It might not be about your price or product at all — it could be their own subconscious bias at work.

What You’ll Learn in This Episode

The 4 most common cognitive biases that sabotage deals
How confirmation bias and sunk cost fallacy show up in home services sales
The role of contrast bias in pricing conversations
Tools to help buyers reframe decisions without pressure
How to align psychology with trust — and close more confidently

Resources & Links

🔥 Want to master buyer psychology? Start coaching with Sam:

https://www.closeitnow.net/coaching

📖 Book of the Week: Thinking, Fast and Slow by Daniel Kahneman — a foundational resource on how the brain actually makes decisions.

⭐ Love the podcast? Leave a Google review:

https://g.page/r/CbfnnDqTCwQdEAE/review

Let’s Connect

Instagram: @therealcloseitnow

Facebook Group: Close It Now

Website + Coaching: https://www.closeitnow.net

Final Thought

Sales isn’t about “overcoming” objections — it’s about understanding what’s underneath them. Train your awareness, read the resistance, and lead the buyer through the mental fog. Success lives in clarity.

253 episodes

Ever felt like a buyer ghosted you after saying yes? It might not be about your price or product at all — it could be their own subconscious bias at work.