In this episode of the Sales Performance Insights podcast, Frank Gustafson discusses the detrimental impact of assumptions on sales performance and emphasizes the importance of curiosity as a powerful tool for sales success. He provides practical strategies for sales professionals to replace assumptions with questions, fostering a deeper understanding of prospects' needs and motivations. The conversation also highlights the role of leadership in modeling curiosity and creating a culture that prioritizes inquiry over assumption, ultimately leading to more accurate forecasts and better customer relationships.

sales performance, assumptions, curiosity, sales strategies, leadership, sales success, sales insights, sales calls, sales techniques, sales training