In this episode of the Sales Performance Insights podcast, Frank Gustafson discusses the pitfalls of traditional sales pitching and emphasizes the importance of asking questions to build trust and understanding with prospects. He explains how effective questioning can lead to self-discovery for the client, ultimately guiding them to their own decisions. The conversation highlights the role of empathy in sales and how it can foster long-term relationships with clients. sales, pitching, questions, trust, empathy, sales performance, sales strategies, client relationships, sales conversations, self-discovery