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Ep 015 - Cracking the Buyer’s Decision-Making Code

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Manage episode 504750996 series 3688350
Content provided by Frank Gustafson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Gustafson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Sales Performance Insights podcast, Frank Gustafson delves into the reasons why deals stall and how to effectively navigate the buyer's decision-making process. He emphasizes the importance of understanding the complexities of the modern buyer environment, which often involves multiple stakeholders with varying priorities. Frank outlines six critical components that sales professionals must clarify to avoid pitfalls in the sales process. He also discusses the necessity of asking smarter, more insightful questions to uncover the true dynamics at play in a deal. Ultimately, he stresses that clarity in understanding the decision-making process is essential for sales success.

sales performance, deal stalls, buyer decision making, salesstrategy, sales questions, sales clarity, sales process, sales insights, salesleadership, sales success

  continue reading

20 episodes

Artwork
iconShare
 
Manage episode 504750996 series 3688350
Content provided by Frank Gustafson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Frank Gustafson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Sales Performance Insights podcast, Frank Gustafson delves into the reasons why deals stall and how to effectively navigate the buyer's decision-making process. He emphasizes the importance of understanding the complexities of the modern buyer environment, which often involves multiple stakeholders with varying priorities. Frank outlines six critical components that sales professionals must clarify to avoid pitfalls in the sales process. He also discusses the necessity of asking smarter, more insightful questions to uncover the true dynamics at play in a deal. Ultimately, he stresses that clarity in understanding the decision-making process is essential for sales success.

sales performance, deal stalls, buyer decision making, salesstrategy, sales questions, sales clarity, sales process, sales insights, salesleadership, sales success

  continue reading

20 episodes

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