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Simple Wins: Sales And Marketing Lessons From 2025
Manage episode 524315773 series 3552226
We look back at a standout year and unpack why simplicity, clarity, and alignment made deals close faster and marketing work harder. We share the sales frameworks, marketing rhythms, and leadership habits that will set a stronger foundation for 2026.
• simplifying a core promise and message
• focusing on ICP fit and problem-led language
• replacing bloated pipelines with task-driven CRM
• disqualifying fast to speed decisions
• using small touches over big-bang campaigns
• keeping website, social, email, and pitch aligned
• leveraging relationships and referrals with intent
• letting data refine ICP and spend
• separating sales and marketing roles while unifying goals
• setting clear revenue targets and reverse-engineering activity
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Chapters
1. Simple Wins: Sales And Marketing Lessons From 2025 (00:00:00)
2. Hosts And Creds Introduced (00:00:12)
3. Framing The Year-End Playbook (00:01:11)
4. Craig’s Simplicity Breakthrough (00:02:49)
5. Evan On Relationships And Speed (00:04:20)
6. Best Practices For 2026 (00:07:01)
7. CRM Tasks Over Bloated Pipelines (00:09:26)
8. Marketing: Small Touches, Clear Message (00:10:55)
9. WIIFM And Problem-Led Messaging (00:12:42)
10. Trust, Clarity, And Consistency (00:15:02)
11. Align Leadership, Sales, And Marketing (00:17:23)
12. Why One Person Can’t Do Both (00:19:16)
13. Cohesive Programs For 2026 (00:21:09)
14. Proof: Website To Signed Deals Fast (00:23:12)
15. Specialists Beat Generalists (00:25:06)
16. Three Sales Goals For 2026 (00:26:15)
17. Three Marketing Priorities For 2026 (00:28:03)
55 episodes
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