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What if your sales team could practice their pitches, objection handling, and closing techniques with an AI that looks, sounds, and responds just like a real prospect? On this episode of Sales and Marketing Playbook Unleashed, we dive deep into the revolutionary world of AI-powered sales training with special guest Mike from Colleva.
Perfect practice makes perfect—but most sales professionals only get real-world practice once or twice a week with actual prospects. Mike reveals how Colleva's photorealistic AI creates face-to-face conversation opportunities that allow salespeople to practice extensively without the risk of costly mistakes in front of real customers. "Making a mistake on a call could be a $25,000 mistake, could be a $100,000 mistake, could be a million-dollar mistake," notes co-host Evan Polin. "I'd much rather get the reps and feedback with the AI."
The conversation explores how this technology bridges the persistent gap between marketing and sales by ensuring consistent messaging. Sales teams can practice with their actual products, services, and company-approved language rather than generic scenarios. Most impressively, the AI doesn't just evaluate what salespeople say—it analyzes their tone, facial expressions, and body language, providing comprehensive feedback on both content and delivery.
Beyond sales training, we discover applications for talent acquisition, performance reviews, and even customer satisfaction surveys. The AI can conduct interviews with team members or customers, gathering insights that might otherwise be dominated by the loudest voices in traditional settings.
Whether you're a sales manager struggling to provide consistent coaching, a marketing leader frustrated with messaging inconsistency, or a small business owner wearing multiple hats, this episode reveals how AI-powered practice can transform your team's performance without adding to your workload. Listen now to discover how face-to-face AI might be the missing piece in your sales enablement strategy.