What drives successful sales leaders to embrace change and thrive in an ever-evolving marketplace? In this episode of Sales Leader Secrets, Amanda Downs talks to Pete Gillett, a pioneer in CRM systems and lead management, to uncover the secrets behind leading customer connections and fostering team motivation. Discover how Pete's journey to becoming a dynamic sales leader offers invaluable insights into nurturing a productive workplace culture and leveraging the power of personalised marketing in the digital age. Get ready to be inspired by a leader who not only champions innovation but also values the importance of a supportive and health-conscious team environment.

Here are the Highlights:

00:00 Introduction

06:44 COVID impacted fundraising significantly

08:53 B2B marketing often neglects lead management despite high exhibition spending

13:23 They appreciate constant change and development.

16:46 We allow flexible operation with clear objectives, focusing on outcomes and direction despite changes.

17:49 Leaders should slow down and focus on listening to others

23:15 Lead with fairness, honesty, and hard work

27:04 Just do it; success often follows overcoming initial fear and loneliness.

27:53 Choosing a business partner requires complementary skills to ensure success and avoid conflicts.

32:10 Personalised handwritten notes stand out and are valued over generic emails.

Join us each month between March and November for the Uspire webinar series “Become a Better Leader” and get valuable leadership frameworks and techniques to help you achieve sustainable growth that lasts. https://theuspiregroup.com/uspire-events/become-a-better-leader-webinar-series/

About Amanda Downs:

Amanda Downs is Uspire's Director of Commercial Leadership and a commercial training and coaching expert. She has worked extensively in Europe, EMEA, the US, and Asia and is an accredited Insights Discovery practitioner. She also leads Uspire's commercial leadership proposition.

She produces the popular Sales Growth Expert blog and is currently writing her first sales leadership book.

Connect with Amanda:

Website: theuspiregroup.com

Linkedin: https://www.linkedin.com/in/amandadowns2/

About The Uspire Partnership:

Uspire challenge, energise and upskill leaders to set the stage for business transformation and commercial success. Members of the Uspire team are all industry professionals and have first-hand experience of the commercial challenges you face. We develop leadership skills and commercial capabilities; delivering profitable growth and a sustainable legacy of change.

Connect with Uspire:

Website: theuspiregroup.com

Linkedin: https://www.linkedin.com/company/uspire-ltd/

About Pete Gillett:

Pete Gillett is a seasoned tech entrepreneur and industry leader with over four decades of experience in database marketing and CRM. He is the CEO and founder of Zuant, a pioneering company launched in 2007 that specialises in CRM applications for mobile devices. Under Pete’s visionary leadership, Zuant has become a leading provider of tools that enable businesses to capture, manage, and analyze customer data in real-time, enhancing marketing communications and sales performance.

In addition to his role at Zuant, Pete is also the Managing Director of Marketpoint Global. Since 1982, Marketpoint has been delivering powerful, data-driven marketing solutions designed to maximize sales and marketing performance for clients across various industries. Pete’s work at Marketpoint reflects his commitment to innovation and his straightforward approach to achieving optimal results.