Welcome to another episode of Sales & Cigars, where the only smoke we blow is cigar smoke.

In this solo episode of 'Sales and Cigars,' Walter takes the mic to bust the widespread myth that sales training is the ultimate solution for underperforming sales teams. Walter explains why sales training is actually the LAST thing you should do - not the first -while highlighting the 5 fundamentals that must be in place before any training can get traction. He shares insights from a real case involving a distribution company's CEO, pinpointing the five fundamental issues that need addressing before sales training can be effective: sales process, people, messaging, measurement, and coaching. Walter also emphasizes the importance of understanding and fixing these fundamentals to achieve sustainable growth and improved performance. The episode also touches on Walter's personal take on Rocky Patel cigars and offers resources for listeners, including a free ebook on integrating sales teams with company vision.

Key Takeaways: * Overview of the five fundamental issues that need to be addressed prior to sales training. * How to achieve sustainable growth and improve performance * What it takes for training to get traction

Sales Integrator and E-book link: https://www.thesalesintegrator.com/vsl-consultation Sales Velocity Weekly: [free weekly resource learn from Walter's mistakes] https://magnet.helixsalesdevelopment.com/sales-velocity