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When everyone's hyping the next revolutionary AI tool, Jessi Frey is asking a different question: "What problem are we actually solving?" As Head of AI Innovation at Game Lounge and former product manager at Dyson and Nokia, Jessi brings a ruthlessly practical perspective to cutting through AI noise.

This episode is not about what AI could do—it's about the 10 tools she uses daily to ship faster, create better, and automate smarter.

Talking points include:

• How startups can spin up products "very quickly without a big team or technical know-how" using AI-driven tools for rapid validation.
• Jessi's curated toolkit of 10 AI solutions organized into everyday assistance, creative production, and custom workflows
• Why mastering one tool beats tool-hopping, and how to avoid the shiny object syndrome plaguing AI implementation

Listen to find out more about:

• Why Jessi runs identical prompts through three different LLMs, and which scenarios demand which tool.
• The specific Make.com + OpenAI automation flow that analyzes content against brand guidelines at scale.
• How an 8-year-old's natural voice interface usage reveals the next platform shift, and which tool is building it.

Key segments of this podcast and where you can tune in to go direct:

[00:02:60] Why AI fundamentally changes the startup game: build and validate products "very quickly without a big team or technical know-how."

[00:12:10] The three LLMs Jessi uses daily—Claude vs. ChatGPT vs. Perplexity, and exactly when to deploy each one.

[00:17:10] Voice AI and the platform shift: how ElevenLabs is enabling the interface Jessi's daughter already prefers over typing.

Ready to cut through the AI noise with tools that actually ship?

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