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When 60% of your sales messages never reach their target, you're not facing a messaging problem—you're facing an engineering problem.

Alex Aouad learned this the hard way, transforming a zero-close sales record into a predictable demo-booking machine by completely re-engineering the go-to-market stack.

In this episode, Alex reveals why generic "best practice" tools waste Ferrari-level products on Fiat-level engines, and how data-driven GTM engineering can turn failing outbound motions into conversion systems.

Talking points include:

• How Alex turned a 40% data quality disaster into 90%+ accuracy and one demo per day per SDR.
• Why the $500K-$5M revenue band is the perfect inflection point for GTM engineering investment.
• The tactical stepping stone strategy: building an agency to validate a marketplace SaaS that will centralize all GTM tooling.

Listen to find out more about:

• The three non-negotiable qualities Alex looks for in co-founders (beyond just complementary skills)
• Why 95% accuracy isn't good enough when chasing perfection kills competitive advantage
• How Alex structures three-month GTM engagements to guarantee data-driven optimization cycles

Key segments of this podcast and where you can tune in to go direct:

[00:02:50] The 40% data quality disaster costing your sales team 60 out of every 100 prospects before messages even land.

[00:14:00] Why Lemlist plus ruthless AB testing is important for early-stage founders.

[00:21:30] When gut instinct beats data in GTM decisions—and the exact revenue milestone where that flips

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