Dan Balcauski interviews Niclas Lilja, founder and CEO of Younium. They discuss Niclas's journey from founding Younium to leading it through rapid growth, including expanding into the U.S. market. Niclas shares transformative moments, the challenges in scaling, strategies for building trust among C-level executives, and the importance of having a focused Ideal Customer Profile (ICP). He also provides insights on pricing strategies in the SaaS industry, highlights the importance of staying active and realistic about pricing, and emphasizes the need for adequate sleep to maintain sharpness as a leader.
00:28 Meet Niclas Lilja: Founder and CEO of Younium
02:27 The Decision to Start Younium
04:22 Expanding to the U.S.: A Bold Move
06:20 What is Younium? Mission and Goals
09:47 Challenges and Strategies in Scaling Younium
16:44 Insights on Pricing and Packaging in SaaS
22:03 The Importance of Ideal Customer Profile (ICP)
27:30 Rapid Fire Closeout Questions
Guest Links
www.younium.com
https://www.younium.com/demo-request
https://www.linkedin.com/company/younium
https://www.linkedin.com/in/niclas-lilja/
[email protected]