Dan Balcauski speaks with Griff Perry, co-founder of M3ter, about the challenges of revenue leakage in SaaS companies. Griff, a two-time founder who sold his first startup to Amazon, discusses his journey and the evolution of his career from strategy consultant to SaaS entrepreneur. They explore the complexities of monetization, the importance of infrastructure in billing operations, and how M3ter helps SaaS companies eliminate revenue leakage and enable pricing flexibility. Additionally, they touch on the impact of AI in the software industry, the importance of breaking down silos within organizations, and the value of continuously experimenting with pricing strategies. The conversation provides valuable insights into the intersection of technology, business operations, and strategic pricing in the SaaS industry.
00:58 Meet Griff Perry: A Journey of Leadership
04:43 The Birth of Game Sparks and Its Evolution
06:21 Founding M3ter: Addressing SaaS Pricing Challenges
09:03 Understanding M3ter's Role in Modern SaaS
12:38 The Complexity of Usage-Based Pricing
16:26 Challenges and Solutions in SaaS Billing
24:08 Revenue Leakage and Underbilling
25:16 Monetization Capabilities
28:24 Aligning Teams for Pricing
35:05 AI in Monetization
38:31 Scaling Monetization Capabilities
Guest Links
www.linkedin.com/in/griffinparry/
[email protected]
m3ter.com