Dan Balcauski speaks with Fynn Glover, co-founder and CEO of Schematic, about his extensive journey from pursuing professional soccer to founding several successful companies, including Schematic. Fynn shares insights into the importance of flexible pricing and billing strategies in SaaS, highlighting the complex relationship between engineering and finance in implementing these strategies. They discuss the evolving landscape of usage-based pricing, the challenges of transitioning from vertical to horizontal markets, and the impact of AI on pricing in the software industry. Fynn also offers unconventional advice for SaaS founders on understanding and leveraging willingness to pay as a critical monetization component.
01:58 Meet Fynn Glover: From Soccer to Startups
03:33 RootsRated: The Birth of an Outdoor Content Platform
05:37 Pivoting to Content Marketing Software
08:07 Challenges of Scaling and Horizontal Expansion
11:36 The Birth of Schematic: Solving Pricing and Packaging
16:01 Understanding Entitlements and Organizational Challenges
22:15 Communication Gaps in Complex Organizations
23:37 Understanding Feature Access Terminology
23:59 Engineering and Finance Perspectives on Billing
25:25 Challenges in Software Categories and Pricing
32:52 The Complexity of Usage-Based Pricing
38:59 Monetization Strategies in the AI Era

Guest Bio

Fynn is the co-founder and CEO of Schematic, a platform that helps digital businesses monetize AI products. He also hosts the Monetizing SaaS podcast. Before Schematic, he founded RootsRated and Matcha, and later served as Chief of Staff and VP of Operations at Automox. He lives in Colorado with his wife and two young children.

Guest Links

https://schematichq.com/
[email protected]
https://www.linkedin.com/company/schematichq/
https://www.linkedin.com/in/fynn-glover-b0410015/
https://x.com/fynnglover19