From broke, burnt-out, and working night shifts... to running one of Australia’s top HighLevel agencies serving 1,000 businesses across 9 countries.

This isn’t just another SaaS story, it’s pure survival mode turned domination. Michael Dooley built Pinnacle from scratch, during custody battles, separation, and 3AM feedings. While most quit, he scaled.

In this raw episode of SaaS Dads, you’ll discover:

✅The brutal COVID crash, how he lost it all and rebuilt
✅The 3AM grind that turned late nights into $30K+ months
✅Why being a dad made him a better CEO (and team builder)
✅The sales frameworks he used to own the auto dealer niche
✅Battle-tested mindset tactics to survive when you’re hanging by a thread

🕒 Timestamps

0:00 — Intro & setup

2:00 — How Pinnacle started & initial hustle

6:00 — COVID hit: clients lost & mental pressure

10:30 — Juggling fatherhood & entrepreneurship

15:30 — Time blocking, hiring, and scaling

20:00 — Leveraging vulnerability in marketing

24:00 — Leading with emotional intelligence

28:00 — Screen time, kids, and legacy thinking

32:00 — Final advice + the moment it all flips

If you're building SaaS or scaling an agency while juggling real-life chaos, this is your no-fluff roadmap. This is how the real ones win.

👉 This is where it starts. Join our community:

👉 Facebook group

👉 myCRMSIM Community

🔍 Explore Additional Resources:

👉 https://pinnacleonlinemarketing.com