SaaS Dads E/1-12 How Johann Nogueira Built A 7-Figure SaaS While Raising A Young Family Saas Scaling Secrets Unlocked podcast

SaaS Dads E/1-12 How Johann Nogueira Built a 7-Figure SaaS While Raising a Young Family

1M ago 55:05

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Most SaaS founders scale revenue… and destroy their families in the process.

The late nights. The 18-hour days. The guilt of missing school pick-ups and family dinners. Too many founders believe it’s the price of success but it’s a lie.

In this first-ever SaaS Dads podcast, Johann Nogueira (Co-founder of White Label Suite) exposes how he built a 7-figure SaaS and thousands of clients without losing his marriage, his kids, or his sanity.

Inside this episode you’ll discover:

⚡ The 3 roles every SaaS must have to escape founder burnout

⚡ How Johan runs a global team but only speaks to 3 people in his org

⚡ The “producer vs. consumer” parenting hack that turns kids into future leaders

⚡ Why chasing “balance” is a trap and the model to build instead

If you’re grinding harder, but drifting further from your family this conversation will flip how you build forever.

⏱️ Timestamps for Key Moments:

00:00 – Intro to SaaS Dads: What it’s really like being a SaaS founder and a father

01:06 – Johan’s journey from Comet Suite to White Label Suite

02:13 – Why Johan built his business before having kids

03:27 – Two contrasting mentor stories that shaped Johan’s parenting style

05:10 – Immigrant hustle: How Johan’s dad influenced his business values

08:17 – Johan’s parenting routines and his son’s on-camera debut

10:00 – Building creative, not consumer, mindsets in kids

14:17 – Managing a large SaaS business with minimal direct oversight

16:05 – The family-first schedule: daily routines and evening boundaries

18:50 – From 18-hour days to structured systems

26:02 – The 3 essential roles in every SaaS: Artist, Dealmaker, Manager

34:02 – Why SaaS beats traditional business for flexibility

35:05 – Walking 800km across Spain with his dad

43:46 – Teaching kids financial literacy with real cash

46:56 – Closing reflections on legacy and connection

🔥 Start your own growth journey today – Explore our solutions:

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👉 Watch the full episode here: https://youtu.be/JozCIahilMQ?feature=shared

7 episodes