In this episode, we dive into the world of SheerID — the platform enabling global brands to verify which consumer communities their customers belong to, and deliver exclusive, personalised experiences accordingly. From student discounts to military and first-responder offers, SheerID’s identity-verification and data-activation engine helps brands engage high-value segments with confidence, protect against offer abuse, and enrich their marketing with verified insight. We’ll uncover how the company built its data network, why community verification matters in today’s marketing ecosystem, and what this means for the future of SaaS in 2025.