In this episode we go inside Persona — the San Francisco-based identity-verification platform that’s quietly becoming a backbone of trust for digital business. From verifying global IDs to stopping hiring fraud and onboarding workers around the world, Persona’s flexible, AI-powered workflows are revolutionizing how companies know who’s on the other side of the screen. We explore how the startup built a unified identity infrastructure, why it matters now more than ever in an age of deepfakes and regulatory pressure, and what its growth story tells us about the future of SaaS in 2025.