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Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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What Is SaaS Conversion Content And How to Create It with Carly J Cais #199
Manage episode 354373449 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Carly is the Founder & CEO of RevvSpark, a content agency that creates full-funnel marketing content strategy, generates demand, optimizes conversions, and helps elevate Sales Team’s potential.
She started in Marketing over 20 years ago, first in B2C and then in B2B where she is now on a mission to grow businesses with creative "Conversion Content" that levels up internal teams and drives demand.
She’s an expert in streamlining B2B tech companies to ignite rapid growth, specializing in companies in the Startup to Scaleup phase, who are below $25M in revenue.
She is also writing a book called "Startup to Scaleup: $100K Growth Secrets from SaaS Leaders" that will be published in Q1 2023.
In this episode we cover:
- 00:00 - Intro
- 01:38 - The Concept Of Content
- 02:42 - How A SaaS Company Can Determine Their Content Needs
- 04:01 - Examples Of Conversion Content
- 05:10 - Measuring The Content Success
- 10:08 - How A Company Can Incorporate A PLG Motion Into A Go-To-Market Strategy
- 12:33 - How Much Content Is Enough?
- 15:23 - Top 3 Effective Techniques For Growing A B2B Business
- 20:11 - Technology That SaaS Founders Should Prioritize Implement
- 23:08 - Carly’s Favorite Activity To Get Into a Flow State
- 24:52 - Carly’s Piece of Advice for His 25 Years Old Self
- 25:15 - Carly’s Biggest Challenges at RevvSpark
- 26:34 - Instrumental Resources For Carly’s Success
- 28:49 - What Does Success Means for Carly Today
- 29:27 - Get In Touch With Carly
"Become a Content Machine: The Conversion Content System"
https://www.revvspark.com/saas-district/
This PDF lays out step-by-step how to create a month’s worth of content from ONE source piece, and the tools and tips we use to create all the touchpoints that take a buyer through each stage of their journey.
Get In Touch With Carly:
Mentions:
Books:
Never Eat Alone by Keith Ferrazzi
The Mom Test by Rob Fitzpatrick
Tiny Beautiful Things by Cheryl Strayed
Tag Us & Follow:
More About Akeel:
234 episodes
Share
Manage episode 354373449 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Carly is the Founder & CEO of RevvSpark, a content agency that creates full-funnel marketing content strategy, generates demand, optimizes conversions, and helps elevate Sales Team’s potential.
She started in Marketing over 20 years ago, first in B2C and then in B2B where she is now on a mission to grow businesses with creative "Conversion Content" that levels up internal teams and drives demand.
She’s an expert in streamlining B2B tech companies to ignite rapid growth, specializing in companies in the Startup to Scaleup phase, who are below $25M in revenue.
She is also writing a book called "Startup to Scaleup: $100K Growth Secrets from SaaS Leaders" that will be published in Q1 2023.
In this episode we cover:
- 00:00 - Intro
- 01:38 - The Concept Of Content
- 02:42 - How A SaaS Company Can Determine Their Content Needs
- 04:01 - Examples Of Conversion Content
- 05:10 - Measuring The Content Success
- 10:08 - How A Company Can Incorporate A PLG Motion Into A Go-To-Market Strategy
- 12:33 - How Much Content Is Enough?
- 15:23 - Top 3 Effective Techniques For Growing A B2B Business
- 20:11 - Technology That SaaS Founders Should Prioritize Implement
- 23:08 - Carly’s Favorite Activity To Get Into a Flow State
- 24:52 - Carly’s Piece of Advice for His 25 Years Old Self
- 25:15 - Carly’s Biggest Challenges at RevvSpark
- 26:34 - Instrumental Resources For Carly’s Success
- 28:49 - What Does Success Means for Carly Today
- 29:27 - Get In Touch With Carly
"Become a Content Machine: The Conversion Content System"
https://www.revvspark.com/saas-district/
This PDF lays out step-by-step how to create a month’s worth of content from ONE source piece, and the tools and tips we use to create all the touchpoints that take a buyer through each stage of their journey.
Get In Touch With Carly:
Mentions:
Books:
Never Eat Alone by Keith Ferrazzi
The Mom Test by Rob Fitzpatrick
Tiny Beautiful Things by Cheryl Strayed
Tag Us & Follow:
More About Akeel:
234 episodes
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Similar to SaaS District
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
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continue reading
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Welcome to the Disruptors Podcast. This podcast features the most disruptive individuals on the planet no matter what niche or industry they are in, if you want thought provoking conversation with some of the most successful & controversial people alive then the disruptors podcast is a must listen to. Your host Rob Moore is a best selling author, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestsellers “Life Leverage” ...
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Timeless wisdom in an accelerating world. Hosted by Shane Parrish. “The highest density of wisdom per episode of any podcast.” Weekly Newsletter: fs.blog/newsletter Books: fs.blog/books X: x.com/ShaneAParrish IG: www.instagram.com/farnamstreet LI: www.linkedin.com/in/shane-parrish-050a2183
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