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Mastering The Art of Marketing Through Storytelling with Jarie Bolander #221

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Manage episode 393704499 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jarie is the founder of Story-Driven, a company that utilizes storytelling techniques to accelerate brand awareness and generate leads for B2B businesses.

With a proven track record in startups, Jarie has successfully raised over $10 million in funding and played a key role in a $750M exit.

In this episode we cover:

  • 00:00 - Intro
  • 01:14 - Jarie's Engineer Journey to Marketing
  • 04:15 - Storytelling in B2B Brand Awareness and Lead Generation
  • 07:44 - B2B Marketers' Hesitation with Storytelling Strategies
  • 10:58 - Crafting Compelling Stories in Marketing Framework
  • 16:32 - Insights from B2C Tactics for B2B Marketers
  • 22:01 - Tips for B2B SaaS Marketers to Elevate Storytelling
  • 24:40 - Jarie's Favorite Activity To Get Into a Flow State
  • 25:07 - Jarie's Piece Of Advice For His 25-Year-Old Self
  • 26:17 - Jarie's Biggest Challenges at Story Driven
  • 27:15 - Instrumental Resources For Jarie's Success
  • 28:13 - What Does Success Mean for Jarie Today
  • 28:56 - Get In Touch With Jarie

Get In Touch With Jarie:

Jarie's LinkedIn

Story Driven Website


Mentions:

Stéphane Nasser


Books:

Story Driven Decks by Jarie Bolander

The War of Art by Steven Pressfield

Loonshots by Safi Bahcall


Tag Us & Follow:

Facebook

LinkedIn

Instagram


More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consulting Services

How To Value Your SaaS Company

  continue reading

234 episodes

Artwork
iconShare
 
Manage episode 393704499 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jarie is the founder of Story-Driven, a company that utilizes storytelling techniques to accelerate brand awareness and generate leads for B2B businesses.

With a proven track record in startups, Jarie has successfully raised over $10 million in funding and played a key role in a $750M exit.

In this episode we cover:

  • 00:00 - Intro
  • 01:14 - Jarie's Engineer Journey to Marketing
  • 04:15 - Storytelling in B2B Brand Awareness and Lead Generation
  • 07:44 - B2B Marketers' Hesitation with Storytelling Strategies
  • 10:58 - Crafting Compelling Stories in Marketing Framework
  • 16:32 - Insights from B2C Tactics for B2B Marketers
  • 22:01 - Tips for B2B SaaS Marketers to Elevate Storytelling
  • 24:40 - Jarie's Favorite Activity To Get Into a Flow State
  • 25:07 - Jarie's Piece Of Advice For His 25-Year-Old Self
  • 26:17 - Jarie's Biggest Challenges at Story Driven
  • 27:15 - Instrumental Resources For Jarie's Success
  • 28:13 - What Does Success Mean for Jarie Today
  • 28:56 - Get In Touch With Jarie

Get In Touch With Jarie:

Jarie's LinkedIn

Story Driven Website


Mentions:

Stéphane Nasser


Books:

Story Driven Decks by Jarie Bolander

The War of Art by Steven Pressfield

Loonshots by Safi Bahcall


Tag Us & Follow:

Facebook

LinkedIn

Instagram


More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consulting Services

How To Value Your SaaS Company

  continue reading

234 episodes

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