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Active Campaign CMO: Integration, Automation and Marketing Insights to Scale to $165M ARR

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Manage episode 379662311 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Shay Howe is the Chief Marketing Officer at ActiveCampaign, a cloud-based email and CRM automation platform with 185,000 customers worldwide and secured $360 million in funding through three rounds.

He's a product leader with a design and engineering background. Before ActiveCampaign, Shay served as Vice President of Product at Belly and Yello, overseeing product strategy and design. He led product teams at high-growth companies like Groupon and advised at Techstars, Lightbank, and Prota ventures. Additionally, he authored "Learn to Code HTML and CSS '' published by Pearson Education.

In this episode we cover:

  • 00:00 - Intro
  • 01:27 - The Financial Growth Story of ActiveCampaign
  • 03:34 - Unveiling the Postmark Deal
  • 08:41 - Identifying Customer-Centric Integrations
  • 13:19 - Choosing the Right Pricing Model
  • 20:13 - Successful Strategies to Mitigate Single Platform Risks in 2023
  • 22:46 - The Power of AI in ActiveCampaign's Automation and Marketing
  • 29:02 - Shay's Favorite Activity To Get Into a Flow State
  • 29:49 - Shay's Piece Of Advice For Your Younger Self
  • 31:19 - Shay's Biggest Challenges at ActiveCampaign
  • 32:43 - Instrumental Resources For Shay's Success
  • 35:35 - What Does Success Mean for Shay Today
  • 37:38 - Get In Touch With Shay

Get In Touch With Shay:

Shay's LinkedIn

ActiveCampaign Website

Mentions:

Postmark


Books:

The Five Dysfunctions of a Team by Patrick Lencioni

The Founder's Mentality by Chris Zook and James Allen

Never Split the Difference by Chris Voss


Tag Us & Follow:

Facebook

LinkedIn

Instagram


More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consulting Services

How To Value Your SaaS Company

  continue reading

234 episodes

Artwork
iconShare
 
Manage episode 379662311 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Shay Howe is the Chief Marketing Officer at ActiveCampaign, a cloud-based email and CRM automation platform with 185,000 customers worldwide and secured $360 million in funding through three rounds.

He's a product leader with a design and engineering background. Before ActiveCampaign, Shay served as Vice President of Product at Belly and Yello, overseeing product strategy and design. He led product teams at high-growth companies like Groupon and advised at Techstars, Lightbank, and Prota ventures. Additionally, he authored "Learn to Code HTML and CSS '' published by Pearson Education.

In this episode we cover:

  • 00:00 - Intro
  • 01:27 - The Financial Growth Story of ActiveCampaign
  • 03:34 - Unveiling the Postmark Deal
  • 08:41 - Identifying Customer-Centric Integrations
  • 13:19 - Choosing the Right Pricing Model
  • 20:13 - Successful Strategies to Mitigate Single Platform Risks in 2023
  • 22:46 - The Power of AI in ActiveCampaign's Automation and Marketing
  • 29:02 - Shay's Favorite Activity To Get Into a Flow State
  • 29:49 - Shay's Piece Of Advice For Your Younger Self
  • 31:19 - Shay's Biggest Challenges at ActiveCampaign
  • 32:43 - Instrumental Resources For Shay's Success
  • 35:35 - What Does Success Mean for Shay Today
  • 37:38 - Get In Touch With Shay

Get In Touch With Shay:

Shay's LinkedIn

ActiveCampaign Website

Mentions:

Postmark


Books:

The Five Dysfunctions of a Team by Patrick Lencioni

The Founder's Mentality by Chris Zook and James Allen

Never Split the Difference by Chris Voss


Tag Us & Follow:

Facebook

LinkedIn

Instagram


More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consulting Services

How To Value Your SaaS Company

  continue reading

234 episodes

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