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How to Build an effective GTM and Partnership Program for Your SaaS with Barrett King #228

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Manage episode 403971622 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies.

His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention.

In this episode we cover:

  • 00:00 - Intro
  • 01:27 - Introduction to New Breed
  • 03:15 - Working With HubSpot in 2024
  • 09:27 - Crafting GTM Strategy with 3 Pillars
  • 14:29 - Effective B2B SaaS Partnership Programs
  • 17:07 - AI Tools in the Sales Coaching Process
  • 22:29 - HubSpot Usage of AI
  • 26:20 - Barrett's Favorite Activity To Get Into a Flow State
  • 27:07 - Barrett's Piece Of Advice For Your Younger Self
  • 28:14 - Barrett's Biggest Challenges at New Breed
  • 30:07 - Instrumental Resources For Barrett's Success
  • 32:39 - What Does Success Mean for Barrett Today
  • 33:42 - Get In Touch With Barrett

Get In Touch With Barrett:

Barrett's LinkedIn

Barrett's Podcast

Mentions:

HubSpot

Dan Tyre

Jonathan Burg

Brian Halligan

Dharmesh Shah

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consulting Services

How To Value Your SaaS Company

  continue reading

234 episodes

Artwork
iconShare
 
Manage episode 403971622 series 2807047
Content provided by Akeel Jabber | Horizen Capital. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akeel Jabber | Horizen Capital or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Barrett King is the Sr. Director of Revenue at New Breed, a HubSpot's top solutions partner, on a mission to help unlock meaningful growth. He is a highly motivated leader with over a decade of experience in building partnerships and executing go-to-market strategies for SaaS companies.

His expertise includes creating and implementing sales and marketing plans for improving customer engagement and retention.

In this episode we cover:

  • 00:00 - Intro
  • 01:27 - Introduction to New Breed
  • 03:15 - Working With HubSpot in 2024
  • 09:27 - Crafting GTM Strategy with 3 Pillars
  • 14:29 - Effective B2B SaaS Partnership Programs
  • 17:07 - AI Tools in the Sales Coaching Process
  • 22:29 - HubSpot Usage of AI
  • 26:20 - Barrett's Favorite Activity To Get Into a Flow State
  • 27:07 - Barrett's Piece Of Advice For Your Younger Self
  • 28:14 - Barrett's Biggest Challenges at New Breed
  • 30:07 - Instrumental Resources For Barrett's Success
  • 32:39 - What Does Success Mean for Barrett Today
  • 33:42 - Get In Touch With Barrett

Get In Touch With Barrett:

Barrett's LinkedIn

Barrett's Podcast

Mentions:

HubSpot

Dan Tyre

Jonathan Burg

Brian Halligan

Dharmesh Shah

Tag Us & Follow:

Facebook

LinkedIn

Instagram

More About Akeel:

Twitter

LinkedIn

More SaaS Podcast Episodes

SaaS Consulting Services

How To Value Your SaaS Company

  continue reading

234 episodes

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