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Ep. 177 - Why “Book a Demo” Is Killing SaaS Growth
Manage episode 504710377 series 2943493
Guest: Braydan Young, Co-Founder and CEO at SlashExperts
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Buyers don’t want another “book a demo” button—they want proof from people like them.
In this episode, Braydan Young, Co-Founder and CEO of SlashExperts (and previously co-founder of Sendoso), joins host Ken Lempit to share how buyer-led growth is reshaping SaaS sales and why the old way of running references at the end of the deal cycle is broken.
Key insights from this episode:
- Why moving customer references earlier can shorten sales cycles by 4–6 weeks
- How authentic peer conversations double conversion rates compared to demos
- What CROs can learn from Sendoso’s hypergrowth—and its “we grew too fast” moment
- Why handwritten notes and simple gifts outperform flashy, expensive ones
- How to turn the “dark funnel” into a competitive advantage
If you’re a B2B SaaS CMO or CRO looking to accelerate pipeline, increase deal size, and close faster with fewer wasted demos, this episode is a must-listen.
---
Not Getting Enough Demos?
Your messaging could be turning buyers away before you even get a chance to pitch.
🔗 Get a Free Messaging & Conversion Review
We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.
And the best part?
💡 It’s completely free.
No commitments, no pressure—just actionable advice to help you book more demos.
Your next demo is just a click away—claim your free review now.
177 episodes
Manage episode 504710377 series 2943493
Guest: Braydan Young, Co-Founder and CEO at SlashExperts
--
Buyers don’t want another “book a demo” button—they want proof from people like them.
In this episode, Braydan Young, Co-Founder and CEO of SlashExperts (and previously co-founder of Sendoso), joins host Ken Lempit to share how buyer-led growth is reshaping SaaS sales and why the old way of running references at the end of the deal cycle is broken.
Key insights from this episode:
- Why moving customer references earlier can shorten sales cycles by 4–6 weeks
- How authentic peer conversations double conversion rates compared to demos
- What CROs can learn from Sendoso’s hypergrowth—and its “we grew too fast” moment
- Why handwritten notes and simple gifts outperform flashy, expensive ones
- How to turn the “dark funnel” into a competitive advantage
If you’re a B2B SaaS CMO or CRO looking to accelerate pipeline, increase deal size, and close faster with fewer wasted demos, this episode is a must-listen.
---
Not Getting Enough Demos?
Your messaging could be turning buyers away before you even get a chance to pitch.
🔗 Get a Free Messaging & Conversion Review
We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations.
And the best part?
💡 It’s completely free.
No commitments, no pressure—just actionable advice to help you book more demos.
Your next demo is just a click away—claim your free review now.
177 episodes
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