In this Episode I speak with Liz Pancamo a friend from college who started her own business called The Color Palatte. It is a local art studio in Lindenhurst, NY. In the episode we discuss her PROCESS in building the business. We then discuss building a persona to capitalize on her PEOPLE side of the business and finally talk about her PROFITS which are sure to come soon, along with understanding fixed costs. I also suggested a book for her and others to read called "The Tax and Legal Playbook" by Mark J. Kohler. It is a quick guide for how to structure a business. We also discuss some marketing ideas to help grow her business. Please subscribe and share with friends, and send feedback. --- Support this podcast: https://podcasters.spotify.com/pod/show/rtblimited/support