Dharmesh Shah On AEO, AI Agents, And The ‘AI App Store’ Rowan's Notes podcast

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Dharmesh Shah on AEO, AI Agents, and the ‘AI App Store’

3d ago 56:37

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Being early to SEO helped Dharmesh Shah build HubSpot into a $30B company. Now he's obsessed with something new: AI ranking.
It's how to show up when people ask ChatGPT for recommendations instead of Googling.
In this conversation, Rowan Cheung (@rowancheung) sat down with HubSpot Founder & CTO Dharmesh Shah (@dharmesh) to unpack:

AEO (Answer Engine Optimization): SEO for the AI era
How to structure content to get cited in AI answers
The hidden risk of low-quality AI content
Effectively using AI agents as teammates
The coming “AI App Store” for agents

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Chapters

1. Intro (00:00:00)

2. The AI ranking opportunity (AEO) (00:00:53)

3. How to rank in AI chatbots (00:06:14)

4. Using AI to adapt content for AEO (00:08:11)

5. Training teams on "AI Intuition" (00:12:24)

6. Content moats in the AI-slop era (00:19:45)

7. Dharmesh's new AI agent startup (00:21:57)

8. AI agent monetization strategy (00:30:33)

9. The bottlenecks to autonomous agents (00:39:38)

10. Building teams: humans vs agents (00:45:15)

11. Why Dharmesh still codes as a billionaire (00:52:49)

10 episodes

#News #Tech News #Rowan Cheung #Tech #Business #Future #Artificial Intelligence #ChatGPT #OpenAI #Productivity