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China's young shoppers chase emotional fulfillment

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Manage episode 477668069 series 34483
Content provided by podcastcp and China Plus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by podcastcp and China Plus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The way young people shop in China is changing rapidly. A new report reveals that over 40% of young consumers now prioritize emotional value and personal interests in their purchases. We explore this shift and uncover the drivers behind this emotional trend. On the show: Steve Hatherly, Li Yi & Yushun

  continue reading

1558 episodes

Artwork
iconShare
 
Manage episode 477668069 series 34483
Content provided by podcastcp and China Plus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by podcastcp and China Plus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The way young people shop in China is changing rapidly. A new report reveals that over 40% of young consumers now prioritize emotional value and personal interests in their purchases. We explore this shift and uncover the drivers behind this emotional trend. On the show: Steve Hatherly, Li Yi & Yushun

  continue reading

1558 episodes

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