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China's young shoppers chase emotional fulfillment
Manage episode 477668069 series 34483
The way young people shop in China is changing rapidly. A new report reveals that over 40% of young consumers now prioritize emotional value and personal interests in their purchases. We explore this shift and uncover the drivers behind this emotional trend. On the show: Steve Hatherly, Li Yi & Yushun
1558 episodes
Manage episode 477668069 series 34483
The way young people shop in China is changing rapidly. A new report reveals that over 40% of young consumers now prioritize emotional value and personal interests in their purchases. We explore this shift and uncover the drivers behind this emotional trend. On the show: Steve Hatherly, Li Yi & Yushun
1558 episodes
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