In this episode, Shannon Kubik reflects on her conversations with industry professionals in the seed sector, discussing key themes such as the impact of technology, the importance of customer choice, and the willingness of the next generation to innovate in agriculture. She also highlights the legacy of Norman Borlaug and delves into the ongoing debate surrounding high fructose corn syrup versus cane sugar, emphasizing the need for accountability in food choices and the future of the agricultural industry.

KEY TAKEAWAYS

• Technology is a significant topic in the seed industry.
• Customers prefer to research before making purchases.
• Choice is essential for customers in the seed industry.
• The next generation is open to trying new agricultural methods.
• Norman Borlaug is a highly regarded figure in agriculture.
• High fructose corn syrup is derived from corn, a U.S. crop.
• Cane sugar is also a U.S. crop and is refined differently than corn syrup.
• Switching to cane sugar does not necessarily make products healthier.
• Accountability in food choices is crucial for health.
• The future of agriculture involves making better choices for sustainability.