Welcome to Roofer Growth Hacks! In this episode, We’re breaking down the 2025 Local Service Ads Mastery for Roofers — a powerful way to add serious revenue to your roofing business.

We’re joined by Chris Hunter, Chief Marketing Officer at RoofingSites.com and author of The Ultimate Guide to Digital Marketing for Roofers. With over two decades of SEO experience and as a member of NRCA, RCAT, and HARCA, Chris has helped roofing companies dominate their markets through smart digital marketing.

Today, we’ll walk you through the key pillars of a winning marketing system, starting with why your reputation is everything — and how to build it strong. If your website is outdated or your social media hasn’t been touched in years, this episode is a must-watch.

Stick around for actionable tips to get more leads, grow your sales, and position your roofing company as the local go-to expert. Plus, grab your free checklist and digital marketing guide to put these strategies into action right away.

About:

RoofingSites.com has been helping Roofing Companies grow for over a decade by using our proven marketing system, the 4R Roofing Marketing System to provide exclusive calls and appointments to each company. We started as a web design company and quickly pivoted to a marketing company since that’s what the Internet’s all about and it’s what our partners kept asking us for!

Since then, we’ve transitioned into a marketing company that not only helps get calls to your roofing company, we help you close the sale!

Timestamps:

[00:00 - 02:36] - Intro

[02:37 - 07:54] - Four Pillars of Marketing

[07:55 - 09:59] - Why is Google Still King for Roofers?

[10:00 - 14:50] - Areas Inside Google Search Engine

[14:51 - 20:42] - The Importance of Local Service Ads for Roofers

[20:43 - 26:48] - How to Set Up Local Service Ads

[26:49 - 28:56] - Is Your Business Showing Up When It Should?

[28:57 - 34:02] - ZIPs, Cities & 24/7: What’s the Winning Combo?

[34:03 - 36:30] - Ignore This in Local Ads and Pay the Price - Literally

[36:31 - 39:21] - How Google’s Proximity Preference Can Make or Break Your Local Ads

[39:22 - 41:40] - Budget Like a Pro

[41:41 - 50:47] - Essential General Tips & Tricks to Boost Your Business

[50:48 - 53:00] - Episode Wrap Up & Free Tools & Resources for Local Service Ads Success

Resources:

RoofingSites: https://www.roofingsites.com/

Connect with us!

Podbean: https://roofergrowthhacks.podbean.com/

YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw

Facebook: https://www.facebook.com/roofingsites

Instagram: https://www.instagram.com/roofingsites/