With over 20 years of experience at the intersection of sales, construction, and technology, David Hernandez has built a career around leading high-performing teams, scaling businesses, and driving meaningful transformation through innovation. As Managing Director of Elecosoft North America, he leads operations, sales, marketing, and customer success while shaping go-to-market strategy and product direction to meet the evolving needs of the U.S. and Canadian construction markets.

David’s focus is helping executives and organizations bridge the gaps between people, processes, and technology—delivering software solutions that connect the office, site, and workforce. By addressing these disconnects, he enables companies to improve efficiency, reduce risk, and increase profitability in a rapidly changing industry.

Throughout his career, David has consistently delivered results—growing revenue, expanding customer bases, launching new products, and turning underperforming teams into top performers. He combines hands-on sales expertise with strategic leadership to align teams around growth, accountability, and operational excellence.

David leads with four core values: focus on what can be controlled, help others succeed, build a meaningful legacy, and remain intentionally curious. These principles guide how he builds teams, partnerships, and solutions that create long-term impact for both customers and the industry.