Wes Bush is a leading authority on product-led growth (PLG) and is here to guide Craig through the playbook for implementing product-led strategies in your business. This episode is invaluable for entrepreneurs eager to understand how product-led growth works, as well as those skeptical about its effectiveness. Listeners will gain insights into the product-led mindset and methodology that Wes employs for successful PLG implementation.

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Highlights from Craig and Wes’ conversation:

• Differences and Similarities Between Product-Led Growth (PLG) and Self-Service SaaS
• How to Leverage PLG as a Marketing Tool
• Internal to External Growth Loops (e.g., Canva)
• Providing Value and Education to Empower Customers
• Overcoming the Fear of Change and Embracing Creative Destruction
• The Product-Led Implementation Program and Wes Bush’s New Book
• From Contender to Leader: Navigating Your Market
• Castos: A Case Study in Product-Led Growth

A Little About Wes:

Wes is an entrepreneur, author, and product-led coach. Over 500,000 people have read his Product-Led Growth book and listened to the ProductLed Podcast.

Links & Mentions from This Episode:

Wes on LinkedIn

Product-Led

“Why Nations Fail” by Daron Acemoglu and James A. Robinson

Rogue Startups Resources:

Follow Craig on Twitter/X

Craig on LinkedIn

Castos

Founder Insights