Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Cathy on Content: 5 Skills Marketers Need for Agentic AI

35:16
 
Share
 

Manage episode 509537642 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com.

They discuss:

  1. Strategic thinking

  2. Creative direction

  3. AI literacy

  4. Ethical judgment

  5. Orchestration and collaboration

If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.

Enjoy!

The Links

The people:

Mentioned this week:

Rockstar CMO:

Track List:

  • We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

331 episodes

Artwork
iconShare
 
Manage episode 509537642 series 2770185
Content provided by Rockstar CMO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rockstar CMO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com.

They discuss:

  1. Strategic thinking

  2. Creative direction

  3. AI literacy

  4. Ethical judgment

  5. Orchestration and collaboration

If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback.

Enjoy!

The Links

The people:

Mentioned this week:

Rockstar CMO:

Track List:

  • We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

331 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play