If you want someone to buy a product, schedule a service, or share an idea you need a “call to action”. In marketing, a “call to action” is the action you are asking someone to take. The problem is that not everyone has a “call to action” that converts and some are outright terrible.

Think about newsletters. We all get newsletters but most have poor calls to action. You and I can both imagine a few newsletters that fit that bill.

It is typical for a newsletter to have a chunk of copy you have no interest in reading. At the bottom of that newsletter, it will have a link saying “Learn More”.

To find out what the “Learn More” link is referring too, you need to read the copy you just skipped because you DID NOT want to read it.

“Learn More” is not a great call to action. In fact, it is almost the worst. Along with “Click Here”, “Read On”, and “Find Out” you can be sure that the conversion rate will be low for any call to action that needs its own explanation.

What you need is a call to action that works in your newsletter, website, Facebook post, or Instagram share. If you want a call to action that converts people to customers you need to slow down, empathize, and engage.

Blog Post: https://robojuice.com/blog/creating-a-call-to-action-that-converts-requires-empathy/