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132: When Podcasting Works… and When It Backfires

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Manage episode 523602090 series 3001791
Content provided by Heather Sudbrock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Sudbrock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

I'm going to say something that might surprise you… There are absolutely times when you should NOT podcast.

Yep. I said it.

Everyone online is screaming, "Just start! Just hit record!" But here's the truth: Your podcast is a communication tool — not a diary, not a megaphone, and not a dumping ground for unprocessed thoughts.

If your story isn't clear… If your message isn't anchored… If you don't know who you're talking to or where you're leading them… You can actually confuse your audience and dilute the very assignment God gave you.

In this episode, I'm breaking down:

  • Why your story is your most powerful tool — but only when you tell it with intention

  • The signs you need to pause before you press record

  • Why every episode needs a clear message, a clear listener, and a clear call to action

  • How podcasting fits into a bigger content system that actually leads people somewhere

  • And what happens when you podcast without direction (hint: not pretty)

Because podcasting isn't the strategy… Your message is. Your podcast just amplifies it.

And listen, if you're an author, writer, or content creator trying to build a platform that actually sells books? You need to know your Authorpreneur Type before you create another episode, another post, or another offer.

✨ Take my 60-second Authorpreneur Type Quiz and discover your best path to sell more books: 👉 Take Quiz

This quiz will show you exactly which type of author you are, what's blocking your sales, and how to turn your message into momentum.

  continue reading

132 episodes

Artwork
iconShare
 
Manage episode 523602090 series 3001791
Content provided by Heather Sudbrock. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Sudbrock or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

I'm going to say something that might surprise you… There are absolutely times when you should NOT podcast.

Yep. I said it.

Everyone online is screaming, "Just start! Just hit record!" But here's the truth: Your podcast is a communication tool — not a diary, not a megaphone, and not a dumping ground for unprocessed thoughts.

If your story isn't clear… If your message isn't anchored… If you don't know who you're talking to or where you're leading them… You can actually confuse your audience and dilute the very assignment God gave you.

In this episode, I'm breaking down:

  • Why your story is your most powerful tool — but only when you tell it with intention

  • The signs you need to pause before you press record

  • Why every episode needs a clear message, a clear listener, and a clear call to action

  • How podcasting fits into a bigger content system that actually leads people somewhere

  • And what happens when you podcast without direction (hint: not pretty)

Because podcasting isn't the strategy… Your message is. Your podcast just amplifies it.

And listen, if you're an author, writer, or content creator trying to build a platform that actually sells books? You need to know your Authorpreneur Type before you create another episode, another post, or another offer.

✨ Take my 60-second Authorpreneur Type Quiz and discover your best path to sell more books: 👉 Take Quiz

This quiz will show you exactly which type of author you are, what's blocking your sales, and how to turn your message into momentum.

  continue reading

132 episodes

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