I talk a lot about new technology with my guests, but maybe the most valuable way to connect with your audience isn't new at all. Email has been used and abused to the point that most people, marketers and salesmen included, have given up on investing any real thoughtfulness into their approach. As an industry, we've reduced email to a numbers game.

But email could be so much more! We should be realizing that email is the last remaining opportunity to claim complete ownership of a communications channel, and it's your best shot at collecting and leveraging the purest first-party customer data you're ever gonna to get.

This week I sat down with Yuval Ackerman for what turned out to be a masterclass in ethical email marketing. Yuval is one of the most thoughtful marketers I've met, and she's somebody who's absolutely nailing the human connection in this present age of terrible AI writing and cold emails that nobody asked for. Trust me, you'll want to take notes on this one.
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