))
Paying Attention to Focus, Engagement and Action
Manage episode 518436041 series 3293041
Content provided by ROStrategy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ROStrategy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
A discussion with Dr Ali Goode a cognitive scientist, interrogating contemporary notions of attention and engagement in advertising and operational contexts.
The discussion differentiates looking from cognitive attention, criticises overreliance on proxy measures (eg, webcam eye-tracking), and sets out practical principles — fluent processing, single-message design, heuristic use, rapid initial engagement and sequenced communications — for motivating behavioural responses.
The conversation explores the implications for credit risk and collections, the limits of AI and synthetic data, and the need to codify experimentally validated communication patterns.
More insights and videos at https://www.ro-ar.com
153 episodes
Share
