Rachel Zhang is a color analyst and a Franchise Owner at House of Colour, a company that offers personalized color and style analysis to help clients build confident, flattering wardrobes. She is based in Westlake Village, California, and works with clients to identify their most harmonious “power colors.” Before joining House of Colour, she spent over a decade in recruiting and held a role at Facebook (now Meta). She combines her corporate experience with her passion for fashion to support clients in making strong visual impressions.

Many entrepreneurs struggle to find the right path when an unexpected change forces them to pivot. Sometimes the answer comes from an unlikely source, like discovering a hidden passion that unlocks new confidence. How can something as simple as color transform a career and day-to-day life?

According to Rachel Zhang, a color analyst and entrepreneur, the right colors can completely change how people see themselves and how others perceive them. She highlights that most people are wrong about which colors suit them best, and once they experience and implement color analysis, their confidence shifts dramatically. The impact goes beyond personal style — it affects first impressions, business opportunities, and even relationships. By turning her own layoff into a launchpad, she demonstrates how embracing this science-backed approach to color can build both confidence and a thriving business.

In this episode of the Rising Entrepreneurs Podcast, host John Corcoran sits down with Rachel Zhang, Franchise Owner at House of Colour, to talk about building a life and career around color analysis. They discuss how a tech layoff led her to entrepreneurship, why color analysis is more powerful than styling, and how wearing the right colors influences confidence and business growth. Rachel also shares insights on educating clients and helping professionals use color to make stronger impressions.